Brand simplifier
![Define and distill your brand messaging so your business stands out in a crowded marketplace.](/cdn-cgi/image/format=webp,width=3840/https://s3.us-west-2.amazonaws.com/public.notion-static.com/template/8431b385-d0e9-4607-b2dc-97829d5da9f4/desktop.jpeg)
About this template
Define your A-Lister clients and customers and uncover what motivates them. Build your brand framework so you're differentiated, compelling and relevant. Distill your brand messaging to it's simplest expression. This framework is built on 28 years as a brand strategist, consulting hundreds of brands across the globe.